BETWISE | Nitzan Zetun

The Market

Speed or data. Never both.

Existing platforms either push you to bet fast or throw numbers at you without context. None of them help you understand what your confidence is actually based on.

BETWISE connects data to decision. Every piece of information is tied to the specific bet you're about to make.

What Real Bettors Told Us

Straight from the interviews.

"I don't need someone to tell me who to bet on. I need someone to show me what I'm missing before I hit send."

Roi, 24. Bets on football. Gut-led, checks stats to confirm.

"I'm not scared of data. I'm scared of data that makes me feel stupid."

Maya, 27. Bets on NBA player props. Wants data translated, not dumped.

"The problem isn't that I don't know it's risky. The problem is that in the moment of the bet, I don't want to remember that."

Ben, 31. Social bettor, combo bets. Betting is a group activity.

"An app that only shows me why the bet is good is not trustworthy. I want it to show me why it might not work too."

Amir, 22. Analytical bettor. Only bets when he sees value.

Key Insights

How confidence breaks down.

Confidence is a feeling, not a score.

Every participant reported high confidence. But when we dug deeper, it was based on momentum, social proof, or team loyalty. Not on verified information.

Data without translation creates anxiety.

Numbers without context don't help. They make people close the app. "xG: 1.82" means nothing to a casual bettor unless you tell them what it means for this specific bet.

Trust means showing both sides.

A system that only confirms your bet feels like it's selling you something. Users trust a product that shows what could go wrong alongside what supports the bet.

UX Principles

What guided the design.

01

Upgrade confidence, don't question it.

BETWISE doesn't challenge the user's feeling. It gives it a foundation. The user bets with the same energy, but now they actually know why.

02

Data must feel human, not technical.

Every data point appears with its meaning right next to it. Not just "xG: 1.82" but "xG: 1.82. Creating significantly more chances than opponents."

03

Always show both sides.

What supports the bet and what works against it. Not to scare users off. Because trust comes from honesty.

04

Confidence is part of the flow, not a speed bump.

The data layer lives inside the flow. No interruptions. No "are you sure?" modals. Upgrading the decision, not second-guessing it.

The Solution

BETWISE builds confidence.

A full betting platform where every screen is designed to make the user's confidence real. Here's the core flow, following a Barcelona vs Real Madrid match.

Home

Every match has a reason to look closer. Not just odds.

Match cards show green and red signals alongside odds. The user enters curious, not committed.

Match Hub

What do you think will happen?

The user states their prediction first. The analysis that follows checks their thinking, not the other way around.

Market Analysis

Here's what supports your bet. And here's what doesn't.

Three sections: what supports, what works against, and what's still unknown. Every stat comes with its meaning. The odds get translated into probability.

Market Comparison

Which market fits what you actually think?

Not every prediction is a win/lose bet. If you think the game will be open, maybe Over 2.5 Goals fits better than picking a winner. The comparison helps you match your belief to the right market.

Post-Bet Review

Was the decision good? Not just the result.

After the match, BETWISE reviews what you knew, what played out, and what changed. A good decision can lose. A bad decision can win. The review separates the two.